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Brand Case Study India

Case Study on Cafe Coffee Day - Brand Strategy in India (PDF ... Case Study on Cafe Coffee Day - Brand Strategy in India (PDF ...
Download PDF copy of Management Case Study on Cafe Coffee Day - Brand Strategy in India. This case study discusses the brand strategy of Cafe Coffee Day (CCD), the market leader in the organized coffee retailing in India.

Brand Case Study India

In south india, mcdonalds has 29 outlets and plans to add 10 more by end of 2010. Mcdonalds plans to open all-vegetarian restaurants (by middle of 2013) at various pilgrimage sites across india. By 2014, mcdonalds india estimates that it would source 50,000 metric tonnes (as compared to the current 30,000 mt) of potatoes from mccain foods pvt ltd.

Mcdonalds now has plans to launch web-based delivery service in india (across 75 mcdelivery cities) in 2010, a pilot for which has already been tested by it in hyderabad. India ranks sixth as a producer of coffee in the world accounting for 4. Mcdonalds has around 10 mfy restaurants in its portfolio.

The company has strong backward integration right up to the farm level. Quick service restaurants sold 80 per cent of the over 12 billion morning meals served at us restaurants for the year ending in march 2010. This is approximately 20 of the total domestic coffee consumption (rs 3,000 crores).

The company hopes to add 5 per cent to sales via web delivery. In june 2012, mcdonalds announced that it would open around 250 new restaurants in the next 3 to 5 years with an investment of 750 crore rupees. The company wants to expand in the east european region, west asia and the asia-pacific region.

In march 2010, taco bell, the mexican specialty chain owned by us-based fast food brands operator yum! Restaurants launched its first outlet in bangalore, india. What challenges did mcdonalds face in india? Have you ever visited a mcdonalds store? Compare and contrast your experience with another quick-service restaurant or fast-food joint you visited earlier. Ccd plans to double its employee count by 2013.

Mcdonalds competes with fast food chains like pizza hut, dominos pizza, papa johns, nirulas and kfc in india. Its new marketing campaign is titled in other words celebrate little joys of life where it positions mcdonalds as a venue for enriching life of consumers. According to euromonitor international and credit suisse emerging consumer survey, indian people spend less (11) compared to the chinese (60) on fast food. In early 2011, hindustan unilever, the fmcg giant planned to open a cafe outlet in mumbai named to popularize its in-house coffee brand bru (huls only coffee brand sold only in india). In india, mcdonalds employs 5,000 people and serves half a million customers a day via its 169 family restaurants.


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This case study discusses reasons for McDonald's success in India, it's business strategy and efforts to get more out of its stores in India. The case briefly discusses how McDonald’s adapted to local culture in India, its localization and entry strategy, its strong supply chain and pricing strategy.

Brand Case Study India

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Brand Case Study India According to euromonitor international and credit suisse emerging consumer survey, indian people spend less (11) compared to the chinese (60) on fast food, In india. Emporio is a czech republic-based café chain present at 11 locations. Ccd has been able to make a connection with the indian consumers, predominantly among the youth. Kfc has 46 restaurants across 11 cities in india. In many countries, in a quick service restaurant (qsr) a customer comes in, buys and then leaves. Recent entrants in the indian market include gloria jeans, As someone who spends her time looking closely at how entrepreneurs build buzz-worthy brands, it’s nothing short of thrilling to come across someone like Marie Forleo.
  • A CASE STUDY ON MCDONALD’S SUPPLY-CHAIN IN INDIA


    By jan 2012, ccd had approx 1,200 cafes and 900 express outlets) in october 2009, ccd announced that it will increase its international presence from the current six outlets in vienna and pakistan to a total of 50 stores across europe and middle east in two years time. The company has also earmarked a budget of rs 50-60 crore to market its new products and initiatives for consumers. In october 2009, ccd unveiled a new brand logo, a dialogue box, to weave the concept of power of dialogue. In march 2010, taco bell, the mexican specialty chain owned by us-based fast food brands operator yum! Restaurants launched its first outlet in bangalore, india. In january 2012, ccd launched its own brand of coffee maker called coffeeday wakecup targeting all coffee lovers.

    According to rameet arora, senior director marketing, mcdonalds india (west and south), mcdonalds india may be the largest out-of-home branding (ooh) in the country. In india, food industry and particularly informal eating out market is very small. Mccain has been working with more than 800 farmers on approx. In february 2011, kfc, the fast food retail chain announced a new menu called streetwise to offer products at more affordable prices to attract the college crowd. The case also briefly discusses how mcdonalds adapted to local culture in india, its localization and entry strategy, its strong supply chain and pricing strategy.

    The company which also operates brands like pizza hut and kfc plans for contract farming to open up to 100 outlets by 2015 and also expand into tier-ii and -iii indian cities eventually. How can mcdonalds improve? Should it alter its strategy? Mcdonalds has more than 32,000 restaurants serving over 50 million customers each day in more than 119 countries. This case study discusses how mcdonalds india managed to buck the trend in a struggling economy, its early years and business strategy to get more out of its stores in india. Mcdonalds has a dedicated supply chain in india and sources 99 of its products from within the country. In 2011, lavazza, the italian coffee brand opened its first signature coffee shop lavazza espression in new delhi, india. The company wants to expand in the east european region, west asia and the asia-pacific region. In many countries, in a quick service restaurant (qsr) a customer comes in, buys and then leaves. In south india, mcdonalds has 29 outlets and plans to add 10 more by end of 2010. Mcdonalds now has plans to launch web-based delivery service in india (across 75 mcdelivery cities) in 2010, a pilot for which has already been tested by it in hyderabad. In india, mcdonalds employs 5,000 people and serves half a million customers a day via its 169 family restaurants.

    Asia Pacific Journal of Marketing & Management Review_____ ISSN 2319-2836 Vol.2 (1), January (2013) Online available at indianresearchjournals.com

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    Mcdonalds competes with fast food chains like pizza hut, dominos pizza, papa johns, nirulas and kfc in india. Ccd plans to take the total number of cafes to 1,000 by march 2010 and double it to 2,000 by 2014. Kfc is a 12 billion global brand and a leading quick-service restaurant (qsr) in many countries. India is the largest producer and consumer of milk in the world with 98 of milk being produced in rural india. How can mcdonalds improve? Should it alter its strategy? Mcdonalds has more than 32,000 restaurants serving over 50 million customers each day in more than 119 countries.

    Quick service restaurants sold 80 per cent of the over 12 billion morning meals served at us restaurants for the year ending in march 2010 Buy now Brand Case Study India

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    In june 2012, mcdonalds announced that it would open around 250 new restaurants in the next 3 to 5 years with an investment of 750 crore rupees. Cafe coffee day, ccd, amalgamated bean coffee trading company ltd. India is the largest producer and consumer of milk in the world with 98 of milk being produced in rural india. As per estimates, home delivery can increase store sales about 15 and drive throughs by 50. In many countries, in a quick service restaurant (qsr) a customer comes in, buys and then leaves.

    So we often look out for brands that are aspirational in nature. Recent entrants in the indian market include gloria jeans, coffee bean & tea leaf and illy café. Accordingly, mcdonalds concentrates and consolidates stores in one region before moving to another Brand Case Study India Buy now

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    Ccd has 620 cafes at present and it has ambitious plans to launch more than 900 cafes by the end of the current financial year. To boost sales, mcdonalds is looking at new business channels instead of rapid expansion. In accordance with this new brand identity, ccd planned to give all its existing outlets a new look by the end of 2009. In india, mcdonalds employs 5,000 people and serves half a million customers a day via its 169 family restaurants. Ccd is the market leader in india and was awarded the by icici bank in its retail excellence awards 2005 for the organized retail sector.

    In january 2012, ccd launched its own brand of coffee maker called coffeeday wakecup targeting all coffee lovers Buy Brand Case Study India at a discount

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    In india, mcdonalds employs 5,000 people and serves half a million customers a day via its 169 family restaurants. India has about 170,000 coffee farms cultivating around 900,000 acres of coffee trees. Coffee retailers cover only 170 cities out of 3,000 in india (early 2011 reports). Mcdonalds adopts a cluster wise expansion strategy in india. In june 2012, mcdonalds announced that it would open around 250 new restaurants in the next 3 to 5 years with an investment of 750 crore rupees.

    Accordingly, mcdonalds concentrates and consolidates stores in one region before moving to another. Some of its measures to achieve this include in india, mcdonalds first launched home delivery of meals in mumbai in 2004 Buy Online Brand Case Study India

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    Npd group, breakfast accounted for nearly 60 per cent of the restaurant industrys traffic growth over the past five years in the u. New business channels include home delivery, kiosks, breakfast, extended hours and drive-throughs. In india, over quarter of a million customers visit mcdonalds family restaurants every day. Some of its measures to achieve this include in india, mcdonalds first launched home delivery of meals in mumbai in 2004. In march 2010, taco bell, the mexican specialty chain owned by us-based fast food brands operator yum! Restaurants launched its first outlet in bangalore, india.

    Ccd plans to double its employee count by 2013. In 2008, according to technopak advisors, the indian food servcies market cafes, full-service restaurants, fast-food outletsquick-service restaurants was estimated to be 6 billion (rs 26,000 crore) with organized players taking 13 of the market Buy Brand Case Study India Online at a discount

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    The cost of opening a new mcdonalds restaurant in india costs about 3 crore rupees. What is mcdonalds doing right in india? What elements of its business strategy are working for it and how does it manage to get more out of its stores? Does local adaptation contribute to business growth in a country? Explain mcdonalds efforts to adapt to the local culture in india. By 2009, the total number of café coffee day highway cafes rose to 30 owing to the overwhelming response it received from travellers. In india, the per capita consumption of coffee is around 85 grams while it is six kgs in the us. Kfc has 46 restaurants across 11 cities in india.

    To boost sales, mcdonalds is looking at new business channels instead of rapid expansion Brand Case Study India For Sale

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    The cost of opening a new mcdonalds restaurant in india costs about 3 crore rupees. Mcdonalds has a dedicated supply chain in india and sources 99 of its products from within the country. Consequently, the chains have to increase rates or rework their strategies. By 2009, the total number of café coffee day highway cafes rose to 30 owing to the overwhelming response it received from travellers. All new upcoming mcdonalds restaurants are based on mfy.

    This means launching one store every other day which is not surprising from a company which launched a cafe (in 2005) in vienna, the coffee capital of the world. Mcdonalds india has restarted ooh (out-of-home branding) after a 7 to 8 year break to reach to their target group For Sale Brand Case Study India

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    Ccd has 6,500 employees (as per feb 2011 figures) with each cafe requiring about 6 employees. According to euromonitor international and credit suisse emerging consumer survey, indian people spend less (11) compared to the chinese (60) on fast food. Case study keywords fast-food retailing, mcdonalds india, joint venture, amit jatia, vikram bakshi, localization strategy, pricing strategy, mcindia, quick service restaurants, cultural adaptation, local culture, supply chain management, scm, mcdelivery, unique cold chain mcdonalds has become the poster brand for recession-resilient business. . Kfc has around 108 stores in india and streetwise would help it compete better against mcdonalds youth brand offering in india (products priced at rupees 20) Sale Brand Case Study India

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